Fantastic example of Flash Mob Marketing

I’m into studying guerilla marketing ideas at the moment. This video is brilliant, inspiring, great fun and delivers the intended message: http://www.simplyzesty.com/viralvideos/a-brilliant-new-take-on-the-flash-mob/ When you’re done watching the video, check out some of the other tasty projects from Simply Zesty: www.simplyzesty.com By the way, I have no affiliation or connection to...

Cool examples of Guerilla Marketing

These are some great examples of Guerilla Marketing.   These come via Ryan Lum at the Creative Guerilla Marketing website. http://www.creativeguerrillamarketing.com/guerrilla-marketing/the-80-best-guerilla-marketing-ideas-ive-ever-seen/ Take Care and HEY………………Have a Great Day...

Good News for the Economy: Teen Entrepreneurs

I was recently asked to be a judge for a Business Plan Contest for High School students who enrolled in a business startup bootcamp.  The kids were recommended to this training program by their business education teachers.  There were seven contestants in the competition from four high schools.  They were competing for a $3000 prize to be used for funding their idea. Earlier this year...

A Current Hot Topic: Big Data

A friend of mine asked me the other day if I could point him to some overviews I would recommend about the concept of “Big Data”.    Here are two of my favorites: From McKinsey (by  Brad Brown, Michael Chui, and James Manyika ):                        :  http://www.mckinseyquarterly.com/Are_you_ready_for_the_era_of_big_data_2864 From Kevin Appleby:...

Nice Guideline for Writing the Executive Summary for a Sales Proposal

I’m always looking for ways to improve my sales and sales leadership skills.  I came across this article by Geoffrey James in a Tweet from INC Magazine and want to pass it along to all of you:  http://www.inc.com/geoffrey-james/write-an-executive-summary-that-sells.html    On one hand, everything James says in the article sounds obvious to those of us who are creators and receivers...

Analyzing the Cost of Acquiring a Customer

In helping new businesses with analyses of the commercial viability of their product and service,  I work with clients to come up with a  forecasted cost to acquire a customer and then balance that cost with the expected lifetime value of that acquired customer.  I’m always looking for ideas on methodologies for doing this analysis.  One of my favorite articles on the subject can...